art point - Russia meets Vienna
art point was founded in Moscow in 1993 by Lena Kvadrat. Since 1999 the Russian designer creates two collections per year always under one theme and sell it simultaneously in Moscow and Vienna. Since 2008, Vienna has been the sole centre of activity of the label and the Viennese...
… shop became a trademark for fashion with an artistic twist.
Some of her Collections resemble those of Japanese designers while others seem to be an artistic twin of Belgian avant-gard Style. The actual AW 11/12 collection is named Trace, like a synonym of Fashion itself as a persistently elusive trace of time or as Lena Kvadrat explains: Once a particular piece of clothing becomes part of one’s own wardrobe, it turns into a symbol of individual time, of a certain winter, summer, encounter, love, separation … It becomes the repository of memories, of traces of the past which we either want to forget or preserve.
To see more of art point´s new collection take a look at the Brand´s site and for those of you coming to beautiful Vienna, don´t miss the opportunity to visit the art point shop in Neubaugasse 35 in Vienna´s trendy 7th district.