Fashion designers have the answer as usual
And it’s one we particularly love. Sportswear didn’t have much to brag about before some specialized brands realised that women do want to be just as stylish whether they’re in a downtown club or the neighbourhood gym.
Fashion marketing has taken a creative turn
For some it’s a way to promote their values while other brands choose to introduce the readers to their artisans and their mastercraft, but D&G, Marni or Acne will probably agree that providing creative content is more efficient than a commercial in Vogue.
Summer is the time for travel, start packing now
Designers don’t let us down and have considered our holiday needs, so here is a comprehensive review of what you need to make packing an enjoyable task and get the holiday ritual to a fantastic start.
Springtime blues gone wild!
Forget floral and pastels for a minute – this spring gives us a bolder option if we’re not into the ultimately girly look. A strong colour for a strong woman and luckily it’s one that can be truly elegant and whimsically playful.
The office takes so much of our time – why not spend it in style?
Designers spoil us for choice every season; we have resort collections for our springtime adventures, swimwear lines for exotic holidays and bridal ranges for our special day. It’s all very colourful and exciting but what about our daily life?
From a teenage brand to a worldwide phenomenon
You don’t have to be British to have heard of Topshop and you don’t need a stacked bank account to own one of their items. The celebrity collaborations sure helped with their promotion but what is the secret of their popularity?