The secret of longevity in luxury fashion
Fashion changes, trends come and go, technology evolves and the customers' demands are never the same. So what keeps a luxury fashion designer in the first line? Karl Lagerfeld, Valentino Garavani or Giorgio Armani seem to have found what it takes and they are not planning a closure.
Customizing a luxury brand
The French fashion house has made a clear move towards China, a fashion market worth billions of dollars. Womenswear sales are increasing in the Asian state, so Balenciaga decided that it was time to do something more. Alexander Wang curated a special exhibition and designed a special Balenciaga collection for his native country.
The discrete Angel that charmed the runway
From skinny jeans to her love of Cushnie et Ochs gowns, Karlie Kloss is one of those stylish but refined apparitions who can’t do wrong - a welcomed classic breeze in the sea of extravagance that is the runway
An attractive yet cautious tale
The predicted evolution of the luxury market on the African continent is taking a steady but rather slow route, with Nigeria's fashion scene leading the charge, but the area is still seen as controversial by luxury brands. Are they right to do so?
All the fashion news that matters
At the end of every week, Wearona brings you the most interesting fashion news review. If you haven't had the time for a daily update of what's been up in the business, we can help you keep up. This past seven days have been about fashion film and glamorous birthdays. Let's quickly go through it.
The ambitious and talented fashion girl
It is now fashionable to go from modeling to acting or singing, but few are the cases where this transition is actually successful. Diane Kruger was a well-known face in the fashion world when she decided to start a career in film. Along with her ascent in Hollywood, she also polished her fashion sense and now we can say there is a defined Diane Kruger style.
Making the case for innovation and sustainable fashion
Galibelle is a Brazilian shoe brand that helps feed your addiction to shoes without making you go broke in the process. Buy, wear, unclip, change strap, enjoy!
The constant transformation of the Jason Wu dress
The young designer who is now in charge with the womenswear collections for Hugo Boss is ever changing. He puts his life and feelings into his clothes and makes it all a personal story. Probably that is what is so fascinating about a Jason Wu dress – the story it says. This is what must have convinced Michelle Obama to wear his creations as the whole world was watching.