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Calvin Klein Campaign

THE CALVIN KLEIN LESSON IN MARKETING

Justin Bieber makes advertising magic

A Photoshop scandal turned out to be a marketing and advertising hit. The Justin Bieber Calvin Klein ad for Spring 2015 brought the American label 3,6 million new followers on social media with specialists claiming Bieber was the best thing that happened to Calvin Klein.



Furla and Mario Testino teamed up for a modern brand image for the Italian label

FURLA GETS A MARKETING MAKEOVER

A glamorous brand image upgrade

Furla teams up with Mario Testino to shape its brand image. The collaboration sounds unique and we are eager to see the results, especially since we know and love Testino’s artistic talent.



We chose the best celebrity fashion campaigns of 2014

TOP 5 CELEBRITY FASHION CAMPAIGNS OF 2014

Our favourite celebrity fashion ads

We made a selection of the most inspired campaigns of 2014 starring some of the best actresses and music artists. Since there are only a few weeks left of this wonderful year, we should recap some of its fashion highlights.



ralph-lauren-4D-show-video

The Amazing Story of POLO Ralph Lauren 4D Show

Fashion's first 4D runway launched a new trend

At New York Fashion Week all eyes were on Ralph Lauren's mysterious Central Park event and once the esteemed guests arrived, there was something much more spectacular than the new collection awaiting



nmwarrior featuring Rihanna

Nicole Miller Warrior – How Far will you go?

“You don’t have to wear a suit to feel strong”

That is the underlying motto of Nicole Miller’s daring fall campaign for 2014. The collection unravels in the stories of four bloggers who tell the tale of their fashion adventures in the big city.



Burberry films its S/S 2014 show using the iPhone 5S

Social Media: Does it work for Fashion Brands?

How the Top Brands usind Social Media

Facebook and Twitter are extremely popular marketing tools but can social media work for fashion brands too? Take a look at five success stories from Burberry to Louis Vuitton.



Top 10 Best Chanel Campaigns

Pure elegance reflected in a camera’s lens

From Claudia Schiffer to Cara Delevingne and Helmut Newton to Karl Lagerfeld, Chanel has featured famous names, surprising locations and inevitably classy clothing in their campaigns. Here are some of the best images they produced in over a century of existence.



Why Miu Miu and Prada love to work with actors?

Miuccia Prada has a vision and sticks with it

And who can blame her when it gives us glam shots of young style icon Elisabeth Olsen or Oscar winner Lupita Nyong’o? Their male counterparts were not forgotten, with cinema screen legend Gary Oldman or new sensation Dane DeHaan posing in impeccable Prada suits.



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