Plan your perfect fashion trip
Plan your perfect fashion trip
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Klaus Muehlbauer by Marion Luttenberger hires

Klaus Mühlbauer – An Artisan´s Success Story from Vienna

Celebrity-favourite handcrafted hats

If you trust Brad Pitt, Meryll Streep or George Clooney's sense of style (who doesn't?), you will put Mühlbauer's hats on your Christmas wish list. Klaus Mühlbauer gives us even more reasons in this interview.



Karin Peschka

A Look at Vienna’s past and present with Karin Peschka

The story of an award-winning book

The Austrian writer talks to us about her debut novel, recounting tales from a troubling past, the lessons we can learn from them and the beauty of Vienna.



Heinz Reitbauer Steirereck

Modern Viennese Cuisine with Heinz Reitbauer

A Visit to Steirereck, the most famous restaurant in Vienna

There is much more to Austrian Cuisine than the Wiener Schnitzel. Heinz Reitbauer, the patron and chef of Steirereck in Vienna takes us on a culinary tour through the city. He shows us the secrets behind the modern Austrian Cuisine and reveals the roots for his outstanding dishes and new creations.



vienna anja

Viennese fashion and style with Anja

Anja Tranninger on local talent, street style and creating stories

The fashion editor of Flair Magazine takes us through a fashionista’s Vienna, her adventures in fashion journalism and her personal style.



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Top 10 Fashion stores in Vienna

Vienna has so much more to offer than Christmas markets, New Year´s concert, pastry and coffee shops.

As a travel destination, the famous capital is packed with museums and landmarks of art and culture, so it makes for a popular holiday spot, particularly during winter, due to its perfect postcard fairytale ambiance. Still, if you go there for the history and the surroundings, its high end fashion scene is what might make you want to stay a little longer.



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What to wear in Vienna for a weekend trip

From breakfast to ballrooms

Vienna is a delightful home for princesses, philharmonics and street markets, so your holiday packing list must account for the elegance of the city.



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Shopping in Vienna: Top 7 Fashion Stores

Best independent stores in the city

When it comes to shopping sprees, a mix of international labels and local designers – preferably in the same store – is what we’re usually looking for. And these 7 places are the perfect way to get that.



Elfenkleid Wien

A Viennese Fairytale by Elfenkleid

A fashion duo with a ladylike vision

Sandra Thaler and Annette Prechtl have been designing gorgeous gowns for over a decade, in their delightful atelier in the heart of Vienna. They share their story and their view on this magic city.



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