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YOHJI YAMAMOTO PROFILE

YOHJI YAMAMOTO

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Founded:
1971
Designer:
Yohji Yamamoto
Philosophy:
"You can say that designing is quite easy. The difficulty lies in finding a new way to explore beauty", Yohji Yamamoto
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Growing up helping his mother in her small atelier in Tokyo, Yohji Yamamoto acquired a taste for fashion. One that shocked Paris at his first fashion week runway in 1981. While the critics called it 'holocaust chic', the buyers were breaking the elevator of his office building trying to be the firsts to acquire his different type of fashion. That's when his avant-garde creations with oversized dark silhouettes and peculiar volumes brought Japanese fashion to the limelight. One of his core missions is to blur the lines between masculine and feminine fashion, contrasting black voluminous women's blazers with painted silk coats for men. Read more about this fascinating designer in our Yohji Yamamoto Designer Profile.

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