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VAN CLEEF & ARPELS PROFILE

VAN CLEEF & ARPELS

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Van Cleef & Arpels logo
Founded:
1906
Founder:
Estelle Arpels, Alfred Van Cleef.
Philosophy:
Understated elegance, refinement, grace and a taste for innovation, renewal and asymmetrical design define the Maison
Actual Campaign by Van Cleef & Arpels Campaign © by Van Cleef & Arpels

Van Cleef & Arpels are the creators of bejewelled fairytales. Inside a small workshop in Paris, a handful of artisans dream about magical travels in Jules Verne’s imagination, on the sandy beaches of California, back to a ballroom in the 20th century, the lost paradise of Atlantis or actual princess fairytales from local folklore. Founded in 1896 by Alfred Van Cleef and his uncle Salomon Arpels, the Parisian jeweller soon attracted the attention of royalty and designed crowns and jewellery for coronation ceremonies. Having the experience of designing for actual princesses, it comes as no surprise that they hold the secret of how to make a woman feel like elegant queen. In over a century of existence, they have perfected their craft, but maybe their most famous achievement is the Mystery Setting - a proprietary gem setting style where the prongs that hold the stones in place are invisible. Such a piece cat take over 300 hours to create, underlining the brand's passion for excellence. Learn more about these fantastic artisans in this Van Cleef & Arpels Brand Profile.

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