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Founded:
2009
Designer:
Kate Phelan
Philosophy:
"We want the girl to be able to walk off the runway and straight into the street." Kate Phelan
Actual Campaign by Topshop Campaign © by Topshop

You don’t have to be British to have heard of Topshop and you don’t need a stacked bank account to own one of their items. Many of its faithful customers might not realize or remember that the brand is as old as 1964, when the brands’ biggest promoter wasn’t even born yet. I’m talking of course about Kate Moss. Her initial collaboration with Topshop was the one that drew much attention to a brand that was up until then a teenage attraction. So, 50 years, 400 stores, a high-end line and many celebrity collaborations later, Topshop achieved an enviable status in the fashion industry. It's not Chanel or Dior, but Topshop's aim is to bring fashion back to the streets. And in doing so, promoting a sort of modern simplicity, where fashion is allowed to be understated. It doesn't claim to be a luxury brand, but Topshop is leaving its mark on fashion almost as much as many industry giants, so it's hard to argue about their relevance on the fashion scene. They have a young in-house design team, frequent collaborations with up-and-coming fashion designers, a personal shopping service and a slot at London Fashion Week for Topshop Unique. What more can you ask? Check out the rest of this Topshop Brand Profile for more brand updates.

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