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THE ROW PROFILE

THE ROW

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Founded:
2007
Designer:
Mary-Kate Olsen, Ashley Olsen
Philosophy:
"We wanted something floating and angelic, but also to have things that made a sound." Mary-Kate Olsen
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If gastronomy has slow-food, Mary Kate and Ashley Olsen have definitely created slow-fashion. Their concern with quality rather than quantity, their obsession with fabrics and disregard for popular trends have made The Row a must on every fashionista's shopping list. The child celebrity sensations have built a true fashion house from their stubborn obsession of creating the perfect T-shirt. Starting with shirts, jeans and knitwear suitable for NYC weather, the label grew to include fur, handbags and eyewear before starting a mania for the Olsen style. Since 2011, The Row is a constant feature in Vogue's pages, Michelle Obama's wardrobe and Anna Wintour's 'women who are shaping fashion' list. 2012 though, brought their biggest recognition yet: the coveted CFDA Womenswear Designer of the Year award. With a portfolio that includes fragrances, furniture, a teen clothing line and even dress-up dolls, the dynamic twin two has a methodic approach and they stick to it. Check out our The Row Brand profile for updates from the fashion house and wait patiently for that long-awaited footwear line.

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