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SONIA RYKIEL PROFILE

SONIA RYKIEL

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Founded:
1968
Designer:
Sonia Rykiel, April Crichton
Philosophy:
"I hope that my creations can give a little bit of joy." Sonia Rykiel
Actual Campaign by Sonia Rykiel Campaign © by Sonia Rykiel

French designer Sonia Rykiel was very much a rebellious figure of fashion. She got noticed after she used her husband's suppliers, from the clothing boutique he owned, to make her own sweaters and dresses during her pregnancy. One of those sweaters made the cover of ELLE and started her career. Right from the start, she put wearability first, creating what women want to wear, as opposed to what trends dictate. She made sweaters to be worn against the naked skin, clothes with no lining, large furs and pieces with exposed seams that were considered sexy yet refined, in earthy tones of beige, charcoal, dark greys and blues. Her modern interpretation of knitwear made her one of the world's 10 most elegant women in 1980. Today, the brand continues to blossom under the direction of Sonia's daughter Nathalie and granddaughter Lola. See what they've been up to lately in this Sonia Rykiel brand profile.

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