SAINT LAURENT PROFILE

SAINT LAURENT

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Wearona rating: 4.5

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Founded:: 1962

Designer:: Hedi Slimane

Philosophy:: "Over the years I have learned that what is important is a dress is the woman who is wearing it." Yves Saint Lauren

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Saint Laurent, formerly known as Yves Saint Laurent, is an iconic French fashion house founded in 1961 by Yves Saint Laurent and Pierre Bergé, his partner. The last collection designed by Yves was in 2002 and six years later, he died following a tumultuous lifestyle. The fashion brand is known for its important role in empowering women and offering them ready-to-wear pieces which had previously been associated only with men, for example the legendary Le Smoking. Starting from 1966 when it was first presented, the classic tuxedo suit has been a key piece of Saint Laurent. Hedi Slimane's appointment at the helm of the brand in 2012 was controversial, as he prompted the rebranding, the move of the design team to LA and a new younger aesthetic. But Saint Laurent seems to strive in times of controversy, so sales are up and so is brand awareness. Read the latest news in this Saint Laurent Brand Profile.