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ROLEX PROFILE

ROLEX

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Wearona rating: 4.5
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Founded:
1905
Founder:
Hans Wilsdorf
Philosophy:
It doesn´t tell time, it tells history.
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Rolex - the single largest luxury watch brand in the world, with over 2.000 watches produced every day. The story goes that a genie whispered the name Rolex to Hans Wilsdorf, founder of the brand, who aspired to create the perfect functional watch. And he definitely achieved that goal, as Rolex watches are famous today for their resistance and masculine design. The Swiss brand was never really concerned with fashionable design and embellishments on their products, Rolex was more into developing its technology and structure to make it even more reliable in heavy conditions – their watches have been on Everest, on and under the sea, high in the skies. Constantly linked to travel, yachting, sports and exploration, Rolex is an international symbol for precise time-measurement and unrivalled resistance. See more about the company in this Rolex Brand Profile.

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