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ROCHAS PROFILE

ROCHAS

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Founded:
1925
Designer:
Marco Zanini
Philosophy:
"The Rochas house identity is established - ladylike with a cool-girl edge", WWD.
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The artistic vibe of Paris was the main source of inspiration for Marcel Rochas, the founder of the French fashion and beauty house. His most notable contributions to fashion were the creation of 2/3-length coats and skirts with pockets, but it's his signature perfume, "Femme", that became his most successful creation. After gaining recognition for their contributions to the beauty domain, it was the arrival of Olivier Theyskens in 2002 that really put Rochas on the fashion map. Words like 'ravishing' and 'magnificent' were used to describe his designs, which made all the more surprising the decision to discontinue altogether the fashion division four years later. Marco Zanini was tasked with reviving it in 2008, with a more viable business strategy in mind, leading to a successful comeback story. The newest recruit of the fashion house is Alessandro Dell'Acqua, who took over the creative direction in 2014. Learn more about the newest developments from this Rochas brans profile.

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