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RALPH LAUREN PROFILE

RALPH LAUREN

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Ralph Lauren logo
Founded:
1968
Designer:
Ralph Lauren
Philosophy:
" I believe in style, not fashion."
Actual Campaign by Ralph Lauren Campaign © by Ralph Lauren

Ralph Lauren is the ambassador for the relaxed American lifestyle. And if their notorious logo doesn't give that away, each runway show does a pretty decent job of showing what casual chic means. In 1966, with no fashion training, the designer started by creating and selling ties to his fellow students and then to small shops around New York. His fortunes turned when Neiman Marcus reached out and ordered 100 dozen pieces. That's when the POLO label was born, which eventually expanded beyond ties. 1970 brought his first design for women - a classic suit that carried the first Polo logo in the brand's history. Two years later, the first womenswear collection was launched, to great success ever since. Today, the brand produces several lines of clothing and accessories for women, men and children, as well as home furnishings and quality sportswear.. They are all still designed by Ralph Laurent himself or his trusted staff. See their latest creations in this Ralph Lauren designer profile.

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