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RAG & BONE PROFILE

RAG & BONE

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Wearona rating: 3
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Founded:
2002
Designer:
Marcus Wainwright, David Neville
Philosophy:
"Their made-in-America clothes combine innovative denim and twill with hometown heritage." Vogue
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One of the most popular American modern brands is actually run by two Brits: David Neville and Marcus Wainwright. Founded in 2002 in New York, Rag & Bone is considered a front-runner for American fashion and a blend between traditional tailoring and modern wearable trends. And wearability is a big factor in this story. While many fashion newbies try their best to go all out with eccentric designs, Rag & Bone chose to give people a classic downtown look. And it worked, catching the attention of celebrities like Gisele Bundchen or Charlize Theron. As the Rag & Bone Profile states, the duo had no fashion training whatsoever. It was in 2001 that Wainwright started by creating his own pair of jeans and working over 18 months in a factory to learn how to do it properly. The experience prompted the rag & bone style, which today can be seen in men's and women's ready to wear, jeans, shoes and accessories.

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