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MOSCHINO PROFILE

MOSCHINO

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Wearona rating: 4.5
Moschino logo
Founded:
1983
Designer:
Rossella Jardini
Philosophy:
"Good Taste does not exist", Franco Moschino.
Actual Campaign by Moschino Campaign © by Moschino

Moschino is a brand like no other. Constantly under the (more of less friendly) spotlight of the fashion critics, the brand was founded in 1983 by Franco Moschino, who notoriously stated that "Good Taste does not exist". A strange motto for a fashion brand, but not this one, which is known for its ironic criticism of the fashion industry and the social awareness campaigns prompted. Their often ironic and always show-stopping designs have prompted various artists like Madonna or Kylie Minogue to task them with the creation of their tour wardrobes. After Franco Moschino and his assistant Rosella Jardini, the next man put in charge of the fashion house's creative direction was Jeremy Scott, which made a lasting impression with his McDonalds Inspired Fall 2014 line and the Barbie themed Spring 2015, which you can see lower down this Moschino Brand Profile. Besides the main line, Moschino also has a Cheap and Chic line (which is exactly what it sounds like) and a diffusion line Love Moschino.

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