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MISSONI PROFILE

MISSONI

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Missoni logo
Founded:
1953
Designer:
Angela Missoni
Philosophy:
"It´s a lifestyle more than fashion", Rosita Missoni.
Actual Campaign by Missoni Campaign © by Missoni

Missoni is a popular Italian fashion brand founded in 1953 by Ottavio and Rossita Missoni. The core of their style are the famous zigzag knitwear patterns, most often in the brightest of colours. The playful designs now feature in the fashion house's main line, in the more affordable M Missoni line, Missoni Home and Hotel Missoni. The Home division is now headed by Rossia Missoni herself, while the creative direction of the fashion house has been under her daughter's supervision since 1998. Angela Missoni grew up involved in her parents' work and has managed to successfully continue their project, making it a truly contemporary brand. The notorious zigzags are still there, but you can see on this Missoni Brand Profile page how the latest collections have elaborated on the classic pattern.

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