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KENNETH COLE PROFILE

KENNETH COLE

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Founded:
1982
Designer:
Kenneth Cole
Philosophy:
"My job is to find out what they want and give it to them in a way they didn’t quite expect", Kenneth Cole.
Actual Campaign by Kenneth Cole Campaign © by Kenneth Cole

Determination. That’s the word that best describes Kenneth Cole. The story starts in 1982, when the newly founded American fashion house couldn’t get a room to showcase their line of shoes at Market Week at the New York Hilton. So the designer had to find a way to park his trailer as close as possible to the hotel and the only way to get an authorisation was to create a production company. Forced by circumstances, he renamed his company to Kenneth Cole Productions and chronicled what turned out to be the first success of the brand, in the movie “The Birth of a Shoe Company”. The story goes that it sold forty thousand pair of shoes in two days. All we know is that today it’s one of the best ambassadors for the casual American style and also one of the most philanthropic fashion brands. The Kenneth Cole Foundation is a very vocal supporter of multiple causes, with the Anti-AIDS campaign closely at heart. The Kenneth Cole brand profile is sure one they can be proud of.

KENNETH COLE MEDIA GALLERY

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