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JIMMY CHOO PROFILE

JIMMY CHOO

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Jimmy Choo logo
Founded:
1996
Designer:
Sandra Choi
Philosophy:
"Every time I see someone wearing Jimmy Choo I stll feel overwhelmed with excitement", Tamara Mellon.
Actual Campaign by Jimmy Choo Campaign © by Jimmy Choo

Jimmy Choo is a British luxury brand famous for its shoes, but which also produces handbags, accessories and fragrances. It was founded by Malaysian-born Jimmy Choo and Vogue accessories designer Tamara Mellon in 1996. Soon after, the shoes made their debut on the red carpet, worn by Hollywood actresses or Princess Diana. The television production Sex and the City featured Jimmy Choo shoes, and ever since, the sexy feathered sandal is an iconic piece. Since 2001, the company’s creative director has been Sandra Choi, the niece of Jimmy Choo’s wife, while Tamara Mellon left in 2011. Along the way, the brand launched the men’s line, eyewear, handbags and embraced other casual shoe types such as the famous and fashionable sneakers. See recent info about the label in this Jimmy Choo Brand Profile.

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