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GRAFF

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Founded:
1960
Founder:
Laurence Graff
Philosophy:
Graff jewels are hand-made by highly-skilled cratsmen, working meticulously to create intricate jewelled works of art.
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Graff Diamonds is a label founded in 1960 by Laurence Graff. Graff is known for its exquisite jewellery pieces and watches. It is said that the brand has handled more rare diamonds and gems than any other on the market. Two years after it was established, Graff opened two boutiques in London, its city of birth. Ever since its first decade of existence, Graff focused on its presence on an international level and started taking part in jewellery fairs in Singapore. Graff Diamonds was the first jeweler to get the Queen's Award and it opened its first flagship in 1974, in London, of course. From now on, Graff Diamonds kept purchasing rare diamonds and remarkable high jewellery pieces. Graff has a charitable foundation to help the children of Africa. The label is also involved in the diamond industry, as it opened the Diamond Technology Park to provide support and expertise to other traders in the industry. It also invested in luxury tourism. In 2013, Laurence Graff received the Most Excellent Order of the British Empire for Services to jewellery, one of the most important distinctionsawarded by Britain's Monarchy.

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