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EMILIO PUCCI PROFILE

EMILIO PUCCI

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Emilio Pucci logo
Founded:
1947
Designer:
Peter Dundas
Philosophy:
"Undisputed master of the smashable dress", Time Magazine 1961.
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Emilio Pucci is an iconic Italian fashion brand established in 194. The story of its founder, Emilio Pucci is truly film-worthy. He was an aristocrat from Florence passionate about sports, particularly ski. He was a pilot in World War II and during the conflict he was the confident of Edda, Mussolini's daughter and part of an intricate story regarding the Italian leader's removal from power. The story of the fashion house began in 1947 on the slopes of Switzerland. Emilio Pucci designed a ski costume for a friend and a photograph with the outfit was featured in Harper's Bazaar. Despite being offered to produce a series of costumes, Pucci preferred haute couture. He opened a studio and started his label in the Island of Capri. At first he made a swimwear line, then colorful silk scarves, but soon extended and used the printed fabrics to make blouses and dresses. Soon, Emilio Pucci was a name everyone knew. The Emilio Pucci Brand Profile shows that the fashion house designed the uniforms for an airline company and designed the logo for NASA's Apollo 15 mission. After the death of Emilio Pucci, the company was taken over by his daughter. Now, the label is part of the LVMH group and Norwegian Peter Dundas is creative director.

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