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LACOSTE DESIGNER PROFIL

Bewertung: 4.2
Lacoste logo
Gegründet:
1933
Designer:
Felipe Oliveira Baptista
Philosophie:
"My idea is to create stories around color, create novelty and use color in a more subtle way to make it more realistic." F. Oliveira Baptista
Actual Campaign by Lacoste Kampagne © by Lacoste

Lacoste is a French clothing company founded in 1933 by tennis ace René Lacoste and knitwear manufacturer André Gillier. Drawing from his own experience on court, Lacoste set out to create improved gear, not only for tennis, but also sailing and golf. The Crocodile logo (the founder’s nickname) sewn on the famous white shirt was one of the first occasions when a logo was used on the outside of a piece of clothing. Success soon followed, leading to expansion both geographically (with the US as a top market) and in product selection, going from the basic white polo to shorts, shoes, watches, fragrance and leather goods in any colour imaginable. As a classic sportswear manufacturer, Lacoste sponsors young sportsmen in various disciplines. You can see their recent news lower in this Lacoste Designer Profile Page.

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