Wearona is a new social online platform for fashionistas all over the world. As their personal assistant and style concierge we´d like to help them with first-hand recommendations to plan and experience the perfect shopping trips to the most stylish cities in the world.

It´s like talking to a global style concierge who knows the best 15.000 designer stores of the leading 180 fashion, jewellery and watches brands. Wearona can tell you all the details about the latest hotspots and gives you insider shopping tips for the most fashionable cities.

In a series of curated insider guides created by carefully selected bloggers, designers or artists these local personalities advise how they would spend 24 hours with a fashionista coming to their city, showing the most fascinating local places for shopping and leisure, the best local hotspots (from restaurants to art galleries and spas) and the most recommended designer stores.

We know that you  love to travel. Thus we created City Shopping Guides for the Top 40 fashion capitals of the world where you find all the relevant highstreets and stylish districts in those cities plus the Top 10 stores and all addresses of the cities top brands.


We are selecting top insiders and local heroes who create especially for you a fashionwalk for a perfect city shopping day in their respective city. It´s like a fashionista friend guiding you through a city of your choice to experience the most stylish places, hospots and stores while your stay. In addition you can join the style community and create an insider city guide by yourself and share it with your friends. Thus wearona creates a social platform for stylish city travelers with the best insider recommendations of local fashionistas.

wearona created the ultimate selection of the Global Top 180 Brands in Clothing, Jewellery, Watches, Bags and Shoes. For all those leading brands you´ll find store addresses of their Monostores around the globe. So wherever you are you will always find your favourite brand-stores easily. And for those who love online shopping you´ll find all relevant links to the official online stores of the brands as well as to the leading Multibrand online stores selling the brands products.


Since 2010 we are writing top stories about the Top 200 designer brands, making interviews with local style insiders and offering to you actual news about fashion, style, art, culture and artisans. You´ll also find tips on what to wear when traveling to a city or how to dress like a celebrity. We hope you enjoy our selection.


Just select your favourite brands and get all the brand-information right away, be it all relevant facts, the Social Media, Wikipedia and Website links or all the brand’s latest media from campaigns, collections or videos to twitter news.


With Brand News you always know what’s going on in the world of style and luxury. Just follow the news or customize Brand News to your personal needs to receive only the news of the brands you really like to know without any clutter.


By becoming a member of our community of style insider you can benefit from all interactive features. As a style expert, you can rate and recommend every brand and even every store plus write a review about your personal experience in the respective store. Based on all Ratings of our exclusive members you’ll find the Rankings of the Brands and of all Stores in every city featured in wearona. This makes it easier for you to find the best ranked stores everywhere.


As a member of our exclusive community you can choose the brands and stores you like and add it to your personal style portfolio plus you can customize your personal style news. Of course you can share all the information with your friends.

Our style experts constantly update the wearona with the goal to make our selection and news better for you everyday. We’d love when you enjoy wearona and find all the brand information easily.  Looking forward for any feedback ( from you in order to improve WEARONA for you and all of our style community.

Your wearona Team.