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DAMIANI

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Founded:
1924
Founder:
Enrico Grassi
Philosophy:
The history of Damiani jewelry is that of an Italian family with a deep-rooted tradition and a passion for the art of jewelry making.
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Damiani is an Italian luxury jewelry brand founded in Italy, in 1924. The family-run business has now reached its third generation of passionate jewelers. The company is known for its impressive marketing investments. Brad Pitt and Jennifer Aniston got involved in the label's most successful ad campaign which actually started as a conflict. The jewellery house got involved in major fashion and cinema projects like the Victoria's Secret Show (designing the 2009 Harlequin Fantasy Bra) and the Twilight movie (created the Aro necklace which the character with same name gives to Bella, the main character). Damiani has four major brands: Salvini, Alfieri & St. John, Bliss and Calderoni. According to the Damiani Brand Profile, the label is part of a small group of jewelers which respect the United Nation's regulations on the certification and origin of conflict-free diamonds.

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