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COACH

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Wearona rating: 4.5
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Founded:
1941
Designer:
Reed Krakoff
Philosophy:
Coach seeks to be the leading brand of quality lifestyle accessories offering classic, modern American styling.
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Coach is a luxury fashion company based in New York. It started as a producer of leather goods, but later developed and extended its range of items and is now also selling footwear, outerwear, ready-to-wear and various accessories. It all started in a loft in Manhattan with six craftsmen, experts in leather, according to the Coach Brand Profile. In the '60s and '70s, Bonnie Cashin was hired as a handbags designer at Coach. She revolutionized the brand's designs and is responsible for the silver toggle which became the hallmark of Coach. Though it has changed its management several times, the American brand is one of the most well-known and successful in the industry. It has a strong presence in North America and is also strongly involved in charities through the Coach Foundation. Coach is a very respected American brand with an important reputation as a maker of luxury leather handbags and until a few years ago, it had a unique segment on the market, as it offers great handbags at a price below that of the European luxury brands.

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