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Wearona rating: 4.333
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Founded:
1860
Founder:
Louis-Ulysse Chopard
Philosophy:
Chopard governing values are: Independence, Quality and Excellence, Creativity, Heritage, Respect, Audacity.
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Chopard is a luxury fashion brand which produces and sells watches, jewellery and accessories. It was founded in Switzerland in 1860 by Louis-Ulysse Chopard and it remained the family's business until 1963, when it was bought by Karl Scheufele. He was part of a German family of jewellers and watchmakers, so he was easily convinced to buy Chopard. His family runs the business now. Along the years, Chopard grew and developed thanks to its creative, excellent products made by dedicated, talented craftsmen. According to the Chopard Brand Profile, the label offers diamond jewellery, engagement rings, leather goods, scarves, fragrances and, of course, watches from six collections. Its most spectacular items are the High Jewellery pieces worn by celebrities. Chopard is a brand dedicated to sustainable luxury and is constantly trying to change the industry. This led to the Green Carpet Collection, the result of ethics and aesthetics in the world of Haute Joaillerie.

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