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CHLOÉ PROFILE

CHLOÉ

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Chloé at:
Wearona rating: 4.25
Chloé logo
Founded:
1952
Designer:
Clare Waight Keller
Philosophy:
"The pioneer of luxury prêt-à-porter", Vogue.
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Chloé is a French luxury fashion house founded in 1952 in Paris by Gaby Aghion. She wanted to make clothing that was far from formal wear and more soft, feminine and romantic. Aghion also loved the fresh approach of young designers and she offered these talented people the occasion to create apparel for Chloé, under the concept of luxury ready-to-wear. During the ’60s, Karl Lagerfeld became the head designer of Chloé and he transformed the label into one of the most iconic labels of that perios. Celebrities like Grace Kelly or Jackie Kennedy were among the clients of the French fashion house, as they were conquered by the youthful and modern items. Until today, the collections were reinterpreted over and over again by talented designers such as Stella McCartney or Phoebe Philo, who added a bit of edge and sensuality in the luxurious prêt-à-porter line. According to the Chloé Brand Profile, since 2011, Clare Waight Keller is the creative director of the brand and her designs conquered celebrities like Kirsten Dunst and Jessica Alba.

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