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CHANEL PROFILE

CHANEL

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Founded:
1909
Designer:
Karl Lagerfeld
Philosophy:
"A woman can be overdressed, never over-elegant," Coco Chanel.
Actual Campaign by Chanel Campaign © by Chanel

Chanel is one of the most iconic labels in fashion history, a field it changed forever thanks to its visionary, bold founder, Coco Chanel. She started designing hats for the elite of France and this was only the beginning of her journey into the fashion world. Gabrielle Chanel, who later became known as Coco, changed the way women dressed and looked. She made the transition from the uncomfortable corsets women wore to more functional attires which also outlined the feminine figure. In 1913 she launched a sportswear line which turned out to be a revolution in the way women perceived their bodies and the clothing they wore. Chanel is responsible for the little black dress, its unique suit and the No.5 fragrance, iconic products that have forever put their mark on fashion. The French fashion house was established in 1909 and it creates haute couture, ready-to-wear, accessories, beauty products and other luxury goods. Today, the Parisian-based brand is run by Karl Lagerfeld, designer, artist and photographer who knew how to translate the essence of Chanel into the modern world.

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