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Wearona rating: 4.5
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Founded:
1884
Founder:
Sotirio Bulgari
Philosophy:
Like a "fil rouge" between present and past, Bulgari jewels represent a refined balance of cassicism and modernity.
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Bvlgari is a luxury jewellery brand with a tradition of 130 years in the field. It was established in Greece, but later moved to Rome, Italy, the place where its core is currently. It started out as a family business and became one of the favourite brands of Hollywood celebrities Elizabeth Taylor and Aydrey Hepburn in the ‘50s and ‘60s. In the ‘70s, Bvlgari expanded internationally and opened shops in Monte-Carlo, Geneva, New York, Paris. In the same period it established a new watchmaking brand of Bvlgari and started to focus more on the design of the products. Bvlgari is famous for its colourful gems and voluminous pieces of jewellery. Almost a hundred years ago, Bvlgari started experimenting with the pieces it made by making bold colour combinations like rubies, emeralds and different sapphires. The Bvlgari watches are made in Switzerland as the company makes its own parts, calibres and complicated mechanisms. The label also makes hand crafted bags, small leather goods, eyewear and fragrances. Since 2011, according to the Bvlgari Brand Profile, the company became part of the Moët Hennessy Louis Vuitton. Bvulgari has also opened several hotels in destinations like Milan and Bali. Charity is also a consistent part of Bvlgari as the company started a successful partnership with Save the Children.

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