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BURBERRY PROFILE

BURBERRY

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Founded:
1856
Designer:
Christopher Bailey
Philosophy:
"Fetch me my Burberry", King Edward VII
Actual Campaign by Burberry Campaign © by Burberry

Burberry is one of the most popular brands in the world and has a consistent heritage. The British label was established in 1856 by 21-year-old Thomas Burberry. The Burberry Brand Profile is linked to certain innovations regarding waterproof fabrics. Items from the British brand were worn by explorers who faced tough weather conditions in their trips. One example would be major F. G. Jackson, famed for mapping parts of the Arctic Circle. Almost five decades later, Burberry Prorsum was born and World War I led to the creation of the iconic Burberry trench coat which has been reinvented season after season. Currently, Christopher Bailey is the creative director and CEO of the company. Burberry London and Burberry Brit are the other two brands operated by the main firm.Throughout the years, Burberry became more than just a fashion brand. It has a foundation aimed at helping young people make their dreams come true and also the acoustic project, meant to support artists that are just getting started in their career. Also, Burberry is popular for including the digital technology in its retail network, attracting young customers and charming the existing ones with new possibilities to experience fashion and shopping. The brand is also a key player when it comes to marketing campaigns, as it always knows who to contract for the best results. Just look at their Romeo Beckham, Cara & Kate campaigns.

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