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BAND OF OUTSIDERS PROFILE

BAND OF OUTSIDERS

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Band of Outsiders logo
Founded:
2004
Designer:
Scott Sternberg
Philosophy:
"He's a little like Junya Watanabe, able to train a detached eye on the familiar and find the exotic in the mundane.", Tim Blanks.
Actual Campaign by Band of Outsiders Campaign © by Band of Outsiders

Band of Outsiders is an Los Angeles-based brand, established in 2004 by Scott Sternberg. According to the Band of Outsiders Brand Profile, it offers a reinterpreted version of American style, classic apparel and footwear. At first, it focused on men's wear, but in 2008 it launched a women's wear line named Boy., inspired from the masculine wardrobe. The items from this line are recognized as well-tailored, basic boys' clothes for girls. Two years later, Band of Outsiders launched Girl., a fashion line that made the transition to more feminine items. In 2013, Boy. and Girl. merged under the general name Band of Outsiders. Originality is a big part of the Band of Outsiders Brand Profile and its marketing strategy. The campaigns are shot by Scott Sternberg with a Polaroid camera. Each season, a celebrity is photographed in an iconic place in Los Angeles and the custom became a signature of Band of Outsiders. A big part of the label's history includes collaborations with important names in the fashion world like Manolo Blahnik or Opening Ceremony.

BAND OF OUTSIDERS MEDIA GALLERY

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