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BALMAIN PROFILE

BALMAIN

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Wearona rating: 4.571
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Founded:
1945
Designer:
Olivier Rousteing
Philosophy:
"If a seam is not quite right, that is the matter of life and death", Pierre Balmain.
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Balmain is a French haute couture fashion house, established by Pierre Balmain in 1946. The period right after World War II was a very productive one for fashion, as there were no restrictions regarding the style and the use of materials. It was a return to opulence, to creativity, a time for designer to let their imagination run wild. Balmain created Jolie Madame, the image that best defined women after the war: elegant, immaculate, active and vivacious. Balmain quickly became a success among the celebrities of the time like Marlene Dietrich or Brigitte Bardot or some royal figures like Queen Sirikit of Thailand. After the death of Pierre Balmain, his assistant Erik Mortensen took over the creative process. Oscar de la Renta was also in charge with the design at Balmain from 1993 to 2002. Currently, the young Olivier Rousteing is the head of the creative department of the French fashion house and he fits perfectly to the Balmain Brand Profile. Rousteing is acclaimed for giving a fresh touch to Balmain couture. Also, he is inspired by cultures around the world, especially Asia and this translates into clothing that often has a wild, provocative edge. Balmain is nor a brand that also appeals to young people, thanks to brand ambassadors like Rihanna and Kim Kardashian.

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