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AUDEMARS PIGUET PROFILE

AUDEMARS PIGUET

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Audemars Piguet logo
Founded:
1875
Founder:
Jules Louis Audemars, Edward Auguste Piguet
Philosophy:
Respect, Integrity, Exclusivity, Inspiration, Passion and Sophistication are the six fundamental values of the brand.
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Audemars Piguet is a Swiss watch brand established in 1875 by Jules Louis Audemars and Edward August Piguet. The brand prides itself in being the oldest fine watch-making manufacturer in Switzerland that is still an independent family business. From its beginnings in Le Brassus, the company grew steadily and it gained costumers such as Bvlgari, Cartier ot Tiffany & Co. who buy watches made by Audemars Piguet and resell them under their own name. The Audemars Piguet Brand Profile includes several world premieres concerning watch-making like the smallest minute repeater, the thinnest pocket watch (1,32 milimeteres) and the thinnest wrist watch. Audemars Piguet are experts in creating luxury watches with traditional techniques used for innovative designs. These watches are the result of years of work, from vision to project to a precious item. Skeletonizing, perlage or linear graining are just some of the decorative techniques used for making watches by Audemars Piguet. Their most popular watch is the iconic Royal Oak, masculine and powerful. It was named after the British Royal Navy Battleships and it evolved along time as it has a tradition of over 40 years. The Audemars Piguet Brand Profile shows that, together with Patek Phillipe and Vacheron Constantin it is considered one of the “big three” Swiss watch brands.

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