Alexander McQueen is a British label created in 1996 by Alexander McQueen, designer and couturier, while he was still working at Givenchy. His work in the fashion world earned him four British Designer of the Year awards and the International Designer of the Year prize from the Council of Fashion. Designers of America. In its early stages, the brand was known for causing controversy, while McQueen was named the hooligan of English fashion and l'enfant terrible of couture. The Alexander McQueen Designer Profile shows that he is credited for bringing drama end extravaganza on the runway. His runway presentations were truly spectacular and involved complex scenography. Gucci bought the majority of stocks and started the expansion of Alexander McQueen in the United States. Like many other labels, Alexander McQueen also has a more accessible line called McQ, which now has its own store in London. Since 2010, Sarah Burton, who has worked with McQueen for 14 years, was named creative director of the label, after his tragic death. Burton has also received numerous awards and global acclaim after designing Kate Middleton's wedding dress for the British royal wedding to Prince William.