Akris is a Swiss label with a tradition of over 90 years. It is a traditional family business, currently run by the grandsons of its founder, Alice Kriemler-Schoch. It started as a small firm making dotted aprons, but it quickly developed and started making ready-to-wear clothing for women. Givenchy and Ted Lapidus were among its first customers and this was only a guarantee of its quality standards. According to the Akris Brand Profile, Albert Kriemler is in charge of the creative part of the company and his brother, Peter, of the financial side. Akris and Akris Punto are two main clothing lines of the company. The latter sells luxury, sports-inspired collections, while the first offers minimalist, elegant and exquisite quality clothing. The collections are shown during Paris Fashion Week. Also, Akris offers its customers special handbags and accessories. Since 2008, it took over the German bag manufacturer Comtesse which specialised in horse hair products. Therefore, one of its most special items is the Ai horsehair bag which is available in different colours. Akris pays special attention to the fabrics and materials it uses for its products, since it has very strict quality standards and is keen on maintaining them. The Akris clothes are described as spectacularly unspectacular and are dedicated to women who know how to wear them and who do not let the clothes wear them. Strong, confident women are the target group for this brand, which takes Swiss precision to another level.