H&M and the backyard of fashion
There are millions of people buying clothes from H&M, most of them are teenagers who like to wear fashionable looks at affordable prices but do they really know who is producing these garments and why they are so cheap.
ARD, a German public TV station confronted five young teenagers in Germany with a a short documentary showing how H&M suppliers in Bangladesh produce there favourite pieces.
The journalists went to clothes manufacturers in Bangladesh, told them they are European fashion producers and filmed undercover how female factory workers have to work fourteen hours per day to get a monthly wage of 35 USD.
One of them is Amina, a twelve year old girl who lives in the slums near the factory. Like her older sister she had to quit school in order to financially support her family to survive. She identified two H&M pieces she worked on, one of them is a striped pullover Freja Beha Erichsen wore in one of the ads for the H&M fall 2011 campaign.
In 2010 H&M published revenues of 18,6 billion USD and a profit of 2,7 billion USD, the pullover Amina worked on was sold in Germany at a regular price of € 24,95 (=32,40 USD), almost the monthly wage of Amina.
Assumed that one hour of labour work in Bangladesh is needed to produce the piece and H&M would double the wages of the workers and include 100% of these additional costs in the final retail price, the pullover would cost 0,12 USD more. That would enable factory workers to cover the cost of living for their families and kids like Amina to go back to school.
Confronted with these pictures the German teenagers were shocked and their brand image of H&M will never be the same. What about you?
To see the documentary (unfortunately only in German) click on we recommend below.
Virtual Insanity deals with the symbols, charms, possibilities and dangers of online communities and contemporary forms of communication. The iPhones, Smartphones, and similar virtual worlds are no longer tied to a computer, but are an integral part of our everyday lives. Whether in the subway, at school or while eating in a restaurant - virtuality is part of reality.
In the dance show "Virtual Insanity" it is about behaviors of real and digital communities, their ways of thinking; a group of young people in search of balance, caught between digital alias characters and real friendship, driven by longing, loneliness and curiosity.
To artistically interpret these emotions the flowmotion dance company not only focuses on modern dance techniques, but also use a new interactive digital floor of THIS.PLAY and thus integrate virtuality in their uniqe dance show. What works for modern dance will also happen in the mise en scene of fashion as already seen in interactive events by Hussein Chalayan or Burberry Prorsum.
Last night the 19th Life Ball, the greates AIDS Charity Event in Europe took place in Vienna. Life Ball is pursuing two main goals by raising as much donations as possible to support certain AIDS-relief organizations and to increase the consciousness and awareness for HIV and AIDS. Thus celebrities like Bill Clinton, Janet Jackson, Brooke Shields and many more supported the charity event and together with 4000 ball guests and thousands of spectators they watched the opening show with performances by Natasha Bedingfield, Natalia Kills or Holly Johnson. This years Fashion Show was organised by Dsquared² and was a tribute to AIR, the theme of the event. To see more of the glorious opening and the fashion show click on "we recommend".
A Women´s Surf Film by Nike 6.0
The Nike 6.0 brand is especially dedicated to the creativity of active youth and their favourite action sports activities like surf, snow, ski, BMX, wake and moto. They develop products characterized by a blend of performance and lifestyle and actively interact with their customers via all kind of media and the web plus like RedBull support the leading athletes of the scene and document their performance.
Leave a message is a Women´s Surf Film about a new generation of surfer girls and how they changed this sport completely. The key message of this new genereation represented by six of its top athletes is "enjoy what you do and do it to the fullest". The trailer (see below) is full of positive energy. The corresponding film by Jason Kenworthy will be released on May 24th.
Exploring visual culture
Gestalten was founded in Berlin in 1995 & operates offices in Berlin, Tokyo, London & New York. In the last 16 year they released more than 400 books about movements in design, illustration, architecture and typography as well as urban & contemporary art. Since they have a lot of close relationships with todays visual artists they started to produce short films and video podcasts under the brand gestalten.tv three years ago. The site is since then an inspiration for many artists & all people interested in visual graphic design & art. Our personal favourite is the short documentary about Meta Design & Fontshop founder Erik Spiekermann which we strongly recommend.
PPR is one of the leading luxury groups worldwide with brands like Gucci, Alexander McQueen, YSL, Bottega Veneta, Stella McCartney or Puma and revenues of EUR 14,6 billion & profits of EUR 1,5 billion in 2010. These days the group announced to dedicate EUR 10 mill. per year to its sustainability initiative PPR Home which is led by PUMA CEO Jochen Zeitz. According to Francois- Henri Pinault, CEO of PPR: "PPR HOME will provide us with novel, more sustainable approaches to contribute to a better world for the long run.“ An excellent although small initial move by a fashion giant which demonstrates that sustainability in fashion will become one of the major topics for the fashion world in the years to come and that luxury, lifestyle and environmental protections do not have to be contradictory terms anymore.
The Big Picture of Japan
Dreamcatcher, Alma & Sir Isambard
Dilka Bear is an illustrator & painter from Trieste, Italy. Her little creatures with their typical oversized heads remind us of some Manga style at first sight. At a closer look you see that all the characters integrate some poetic stories like Dreamcatcher & Alma who express the Ice Queen feeling in a softer way than Sarah Burton or the characters with their pets who look like a satirical interpration of Paris & her It-Girl friends & finally you never know who is watching who. To see more of her work or even buy some of the artworks just take a look at Dilka´s Etsy shop.