Highlight from Tokyo Fashionweek
The 2012-13 A/W edition of Mercedes-Benz Fashion Week Tokyo is on their way and the first highlight was the new collection by Somarta.
The brand was created by Tamae Hirokawa, the former creative assistant of Issey Miyake, in 2006 as part of her design firm Soma Designs. Already in 2007 she received the prize for "Best Newcomer" at the Japanese Fashionweek and since this time she became one of the upcoming Japanese Fashion designers to watch.
The actual collection shows a mix of ultra-feminine looks with avant-garde elements which remind us of Sarah Burton´s Alexander McQueen line. You also have to take a look at the outstanding Somarta footwear that Lady Gaga helped to make famous.
To see more of the new AW collection we strongly recommend to take a look at the runway video and for details about the brand just click on the picture in our slideshow below.


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"Bloom Skin" wind installation in Tokyo
Fashion, Art and Architecture come together when Issey Miyake invites the Japanese visual design studio WOW to create an installation for the window display of his ELTTOP TEP store in Ginza, Tokyo.
WOW´s creative director Takuma Nakaji and his team used the very thin and light fabric "organdie" and smoothly moved it in the air controlled by six fans. The gentle movement reminds us of the famous scene in the movie American Beauty when a plastic bag glides in the air only directed randomly by the wind.
Take a look at the short video below, a perfect example of an excellent in-store architecture and wind installation and compare it to Daniel Wurtzel´s Air projects "Pas de Deux" and "Magic Carpet", probably the source of inspiration for WOW.
BAO BAO ISSEY MIYAKE is a line of bags and pouches with the theme of "shapes made by chance." The eco-friendly hand bags are based on the principle of repeating triangles a form well know from contemporary architecture. The S/S 12 collection is available in new shapes and forms in different colors. Our personal fav is the Lucent series which you can buy now in all Miyake shops.
Yamamoto, Miyake, Pugh & Vandevorst
If you wanna see Avantgarde in Fashion you have to look at Designers from Japan, UK or Belgium. On the following slides we made a selection of this F/W11 season´s new looks in Paris starting with Gareth Pugh who showed a collection full of tight cuts with leather & metallic materials. Big Japanese artist Issey Miyake presented symmetrical like architecturally designed garements while legendary Yohji Yamamotos showed his version of a positive future with colors in red and transparent elements. Finally we saw the asymmetrical cuts of A.F. Vandevorst with exceptional belts & unique back views.




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