Fantasy Motionbook S/S 11
Fashion is one of the quickest reinventing art forms. With the Real Fantasies Project Prada expresses the themes of its collections in form of artistically enriched lookbooks. Now together with AMO they present for the first time the so called Fantasy Motionbook S/S 11 directed by James Lima containing original artwork by Rem Koolhaas, Alexander Reichert & Fausto Fantinuoli. Like in a stop motion movie the highlights of the colorful, lively & sometimes opulent acutal collection are shown in a surreal, sixties, LSD trip style. A nice trip between fashion and art without negative side effects.
PPR is one of the leading luxury groups worldwide with brands like Gucci, Alexander McQueen, YSL, Bottega Veneta, Stella McCartney or Puma and revenues of EUR 14,6 billion & profits of EUR 1,5 billion in 2010. These days the group announced to dedicate EUR 10 mill. per year to its sustainability initiative PPR Home which is led by PUMA CEO Jochen Zeitz. According to Francois- Henri Pinault, CEO of PPR: "PPR HOME will provide us with novel, more sustainable approaches to contribute to a better world for the long run.“ An excellent although small initial move by a fashion giant which demonstrates that sustainability in fashion will become one of the major topics for the fashion world in the years to come and that luxury, lifestyle and environmental protections do not have to be contradictory terms anymore.
Nike, offical sponsor of the national French football team created a Jersey inspired by the famous "marinière" and made of it´s most environmentally sustainable fabrics which will be worn by the French football national team when they play abroad. In this way Nike joined on March 28th Chanel, Colorware, Comme des Garcons, Hermès, Longchamp, Montblanc, Swatch, Trouselier, YSL, and their iconic products, all striped in blue too, around "The Away Project". A full striped corner will be set up in the colette store in Paris between March 28th and April 9th and then be pronlonged on colette. Thus if you are a fan of French fashion style a perfect chance to get one of this limited series products in Paris or right now by clicking on the "we recommend" button.
Art Fashion from Japan
Suzuki Takayuki is a Japanese Fashion designer who has his creative roots in art & graphic design. He started creating costume designs before he made his runway debut for A/W collection 07/08. According to him the clothes should not only be all about trends but individuality. His design approach is to cherish every moment during the life of a garement & to find beauty in anything even in totally worn out colthes. His artistical way of experimental creation finds it´s expression in his new S/S11 collection which is pure, non-colored, vintage & reduced at the same time.
Like a painted summer color palette
Raf Simons surprised the fashionworld with a never seen colorful Jil Sander S/S 2011 collection. Now the corresponding campaign with Daria Strokous photographed by Willy Vanderperre supports the Jil Sander style again with it´s colorful but at the same time minimalistic look focussing completely on reduced forms and the color palette for summer 2011.
Whenever you are looking for the cool & fashionable Italian guy these days there is only one name: Lapo Elkann, grandson of Gianni Agnelli, the most famous FIAT boss ever. Five years ago Lapo founded Italian Independent with the mission to reload the made in Italy, to create "Made in Italy 2.0" by adding innovation & today´s spirit to his brand without jeopardising its real Italian roots of quality & craftmanship. His S/S 11 Collection bridges the positioning between designer wear and urban sportswear and addresses the "independent people”, hipsters and trendsetters. Through numerous cooperation with great Italian brands like Borsalino, Diesel or Giambattista Valli, he redesigns & re-innovates Italian fashion style as well as car or industrial design. To see more of Lapo Elkann´s world check out his portfolio of creative & design activities.
Zadig et Voltaire combines luxury chic with casual streetstyle looks. The label was founded by Thierry Gillier who former worked for Thierry Mugler or Yves Saint Laurent. The actual S/S 2011 collection named "Wild Beauty" is heavily inspired by Erin Wasson who also acts as main protagonist in the spring campaign. The Rock Style of the collection is perfect for wild urban fashionistas and ideally captured by the campaign´s Video Shooting.
According to Luerzer´s Archive Nadav Kander is actually the Nr. 1 ranked photographer. Nadav was born in Tel Aviv and raised in Johannesburg before he moved to London where he lives now. During the last years he shot campaigns for the major leading brands but even more we like his artistic photography and his unique portraits of politicians, celebrities and outstanding people or in his own words: "I have always without knowing it realized that the eye needs only to see a fragment and the mind will fill in the rest". To see more of his incomparbable work go to Nadav Kander.
In the new April 2011 issue of Elle UK, you´ll find an interview with singer and L.A.M.B. fashion stylist Gwen Stefanie. We took a look at the excellent pictures shooted by Matthias Vriens McGrath and did a TFA for the Louis Vuitton satin dress where we found again the topcolor hues of blue and all shades of red & rose for Spring/Summer 11. Also don´t miss the Behind the Scenes video by Elle which shows that not only Lady Gaga & the Olsen Twins know how to create fashion.
Alberta Ferretti convinced this year with two excellent collections. Her Spring/Summer 11 collection is full with springs energy and includes layered, sometimes transparent looks in non- or natural colors often with flower prints and embroideries. Her Autumn/Winter 11 looks by contrast are much more colorful, mainly with shades of blue, purple & red with outstandig graphical prints and patterns. The later we also find in her Philosophy line for younger ladies. The actual Spring/Summer 11 campaign was shot by Paolo Roversi and features Sasha Pivovarova and underlines the subtle style of the collection.