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LACOSTE PUTS ITS DIGITAL FOOT FORWARD

The new Lacoste app makes shopping interesting

The French label joins the digitalized fashion brands by launching an app that makes it easy to try on their shoes. This addresses the millennials, a target most coveted by high street brands looking for a younger customer base. But how practical is this new service?

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CONCHY_COPE_MILAN_CITYGUIDE

A WALK WITH SPANISH FASHIONISTA CONCHY COPÉ

Conchy Copé is a Spanish blogger in love with fashion

Conchy Copé is a Spanish blogger in love with Italian fashion. How about that? She just started work as a designer and she dreams of becoming one of the most influential style bloggers in the world. Currently, Conchy lives in the city of Granada and she is a constant presence at Milan Fashion Week. She talked to Wearona and revealed what inspires her and what are her plans for the future.

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Topshop Australia is getting ready for another inauguration

ONE MORE STEP FOR TOPSHOP AUSTRALIA

The British brand makes one more step in Australia

The first ever stand-alone store from the Topshop Australia chain opened in 2011, in Melbourne. To this day, the label has four such stores on the continent and another selling point in a shopping centre. This year, another location will be inaugurated in Perth and fashionistas here couldn't be happier.

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Tamara Mellon leads the digital revolution

A lady with a vision …

…and a modern outlook on what fashion should be. Get ready to forget about seasons and waiting lists, “see now-buy now” is the next way of doing fashion.

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Step into Victoria Beckham’s Shoes

Now you can own a piece of Victoria’s wardrobe

Our favourite Spice Girl-turned-fashion-designer opens her closet and lets us grab a few pieces, all in the name of charity. Miss Beckham teamed up with theOutnet.com to auction personal accessories to benefit mothers2mothers.

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Shanghai Style with Sarah Zhang

Sarah Zhang talks about her work and life in Shanghai

We catch up with the queen of Shanghai Style, producer and director, Sarah Zhang. A true ambassador and fashionista connecting Chinese and western culture. Look out for her tips on the local culture, fashion icons and rules to follow (or not) when in Shanghai.

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Louis Vuitton Australia offers a cosy shopping experience

TOP 3 LOUIS VUITTON AUSTRALIA STORES

The very best of Louis Vuitton Australia

The French company has conquered the world and Australia is no exception. The brand has a Maison flagship store in Sydney, but is also present in all major cities from Down Under. See which of the stores is most impressive, which offers an amazing shopping experience and expresses the essence of Louis Vuitton Australia luxury retail.

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Michele Krusi Zurich City Guide

ZURICH FASHION WALK WITH MICHÈLE KRÜSI

The hottest Zurich fashion blogger

Michèle Krüsi is in love with fashion and she has a native sense of style which we absolutely adore. She is a talented graphic designer working for an advertising agency in Switzerland and spares no effort in buying all her favorite designer items. Wearona interviewed Michèle and found out more about her life and style.

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