The Jason Wu dress is constantly changing

JASON WU IS FASHION’S CHAMELEON

The constant transformation of the Jason Wu dress

The young designer who is now in charge with the womenswear collections for Hugo Boss is ever changing. He puts his life and feelings into his clothes and makes it all a personal story. Probably that is what is so fascinating about a Jason Wu dress – the story it says. This is what must have convinced Michelle Obama to wear his creations as the whole world was watching.

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Tory Burch goes running. Literally.

Well, not that literal, but it’s helping us be trendy on our daily jog

Sports gear is rarely attractive but recently designers lent a helping hand to the creation of pretty stylish accessories. This latest attempt sees a Tory Burch logo on a fitness tracker bracelet. And it’s rather cool!

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Top 7 Women who changed online fashion

From Net-a-Porter to Tinker Tailor, meet the innovators behind the logo

These amazing women and their start-ups reinvent the way fashion is represented online and teach even high end fashion brands how to turn our e-commerce experience into a true shopper’s paradise.

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Topshop Berlin was the first store open by the British brand in Germany

TOPSHOP BERLIN: THE START OF A NEW SUCCESS STORY

Why the British brand will be so successful in Germany

The British brand was long-awaited in Germany and local fashionistas and bloggers have written numerous times before about the interest in the products. Topshop Berlin, the store, opened in September 2013 and ever since, it has been enjoying an ascendent ride towards success. Let's see why.

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GIUSEPPE ZANOTTI ONLINE STORE REVIEW

The right price for a piece of art

In the era of technology, more and more people prefer to shop online. This gives you the possibility to shop brands which do not have a store near you and gives you access to a wide variety of merchandise. In a series of articles, Wearona will rate and review the online stores of the best designers and the shopping experience they provide. Today's choice: Giuseppe Zanotti online store.

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Wearona Weekly Fashion News Review

7 fashion news for 7 fashion days

Once again, it’s time to take a look at the most important/useful/fun news from the fashion industry. From incredibly useful fashion apps from Kate Bosworth to Lagerfeld dolls and Beyonce museums (sort of).

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See our selection of the best summer designer dresses of 2014

TOP 10 SUMMER DESIGNER DRESSES

Ideas and inspiration for summer 2014

Weddings, garden parties, birthdays and family celebrations. Whatever the occasion, a colorful dress is a must-have this season. To spare you the fuss and the time, we made a selection of what we believe are the best summer designer dresses of 2014. We have long, short, colorful and loose dresses for you and we also provided the links for a quick shopping session.

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How Digital Printing is Saving Fashion

Peter Pilotto or Mary Katrantzou set new textile trends

Forget plain white floor length organic cotton dresses, sometimes sustainable fashion can be more spectacular and innovative than any couture trend. From Peter Pilotto to Prada, digital printing has taken over the runway!

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